Hey, C.M. here. Can I level with you for a minute?
For the last four and a half years, I’ve done my best to give you an alternative to the usual insipid, surface-level music coverage you find elsewhere. I’ve tried to be contrarian but fair, informative but fun, an advocate for good writing and good music.
Now we’re at a critical juncture. I’m wondering what’s next.
In order for this blog to continue into its sixth and seventh years, it’s going to need an infusion of energy. And in order for that to happen, it’s going to have to start looking more like a job – or at least like something that could potentially become a job. That’s how I’ll be able to justify spending the necessary time on it.
While I realize that might seem a cold, callous way of viewing what has been a passion project – shouldn’t the thrill of evangelizing on behalf of good music be enough? – the reality is that this site would be healthier and better off if I could afford to spend more time and energy improving it. In the absence of that, is it any surprise that things would start to slip 4.5 years in? That posts would become less frequent, eventually dwindling away to nothing? That this would finally become just another internet ghost town?
I really, really don’t want that to happen.
But if things continue the way they’ve been going, the site’s days might be numbered. We’re coming up against the limits of what can be done with the resources at our disposal.
In an effort to reboot the blog, I’m approaching the rest of 2012 with a renewed seriousness and vigor. I’m hoping that the extra effort on my part will be enough to get more of those cylinders firing, putting changes in motion that will sustain the site indefinitely.
I’m also serving notice that the end of 2012 will be a ‘decision point’ where I’ll be looking at what possibilities still exist and figuring out how much of Country California’s story remains to be told.
It’s in all of our best interest that the next three months be great.
THINGS YOU CAN DO TO MAKE THE NEXT THREE MONTHS GREAT
I know, I know. The appeal of being a blog reader rather than a blog author is that you get to peruse what’s out there without having to figure out what to say about stuff all the time. But as content creators, it’s enormously encouraging to see that an article we’ve created has elicited some recognition or disagreement or hatred or something in the folks out there reading. Otherwise, you’re just dots on a map.
If you enjoy a story, tell someone. If you’d like to see your favorite artist featured, let them know about us. If you’re an artist with a sizable following (or any following) who sees the value in supporting independent music coverage, tell your fans about us. Since we’ve never spent a dime on advertising, the only way we have grown and can continue to grow is by word of mouth.
If you’d like to help kickstart the next three months and beyond, donations are welcome and appreciated. The most pressing need right now is technological, with both computer and server due for an upgrade. I’d also like to continue development on the mobile version of the site and get set up for podcasting.
Donations don’t have to be big. If everyone who enjoys what we do on a daily basis pitched in $5 or $10, there’d be more than enough to launch into the next phase of our development. (And if you’re visiting the site regularly but have yet to get $5 or $10 worth of enjoyment out of it, maybe you’re wasting your time.)
Thanks, as always, for your interest and participation. With a little diligence and a little help, we can bust through this roadblock and make sure our best days are still ahead.