In a sudden bout of good taste and decency, Clear Channel programmers returned funds and favors previously received in exchange for Trailer Choir spins and apologized for the moral flexibility that at one point pushed “Rockin’ the Beer Gut” into the top 30 on the Billboard charts.
“Even we aren’t desperate enough to let this farce continue,” said KGHD program director Kip Purcell, referring to radio’s support of the unabashed Show Dog novelty act whose main selling points are yet another hot blonde and the spectacle of a 400 pound man doing ‘the worm.’
According to Purcell, the line has to be drawn somewhere.
“Playing Bon Jovi, Kid Rock, or Uncle Kracker on a country station? Throwing our support behind rural list songs that portray country people in the most stereotypical terms possible? Refusing to play deserving songs by people who are too old or too ugly or too country for what we perceive to be the prejudices of our listeners? Giving special preference to songs that come in edited versions featuring our call letters, even when they suck? That’s all just part of the game. But this Trailer Choir, this Trailer Choir thing is a total insult to everyone’s intelligence. What the hell kind of a name is Butter, anyway?”
Purcell and other radio programmers who’ve begun returning checks and Trailer Choir swag issued to them in exchange for plays of “Rockin’ the Beer Gut” report no regrets. “In the end, this does hurt our bottom line a bit, but we can all sleep a little better at night and focus on promoting great songs like Uncle Kracker’s ‘Smile’ and Danny Gokey’s ‘I Will Not Say Goodbye’ instead,” said Sean Benson, program director at WIRW in Tallahasee.
“Besides, what does anyone need with 50 pair of ‘Butter’s Nutters’ boxer-briefs? We can’t even give these things away. Frankly, it’s kind of embarrassing.”