People a lot more business-minded than me will tell you that the one thing you don’t want to do is challenge your audience. Marketing wisdom says: Find a niche that works for you, then stay in it. Play nice with everybody all the time and don’t say anything that might limit your appeal. Keep paragraphs short and easily scannable, since nobody has time to read blocks of text in the age of the internet.
Come to think of it, this is the same basic approach that defines (and defiles) much of modern country radio.
Contrarian I am, I think intelligent people need and want to be challenged. And those who shy away from challenge should at least be provoked for the sake of entertainment because, otherwise, what good are they to the rest of us?
So, I’ve got a whopper of a challenge for you all today: I’d like for you to come up with at least one compliment for country-rock poseur Brantley Gilbert. Because I don’t actually want your head to explode, the compliment can be of the backhanded variety. But it can’t be an outright insult, because that’s cheating.
If you’re not sure what a Brantley Gilbert is or need to be inspired, here’s some ammunition:
… yikes. All right, let’s hear ’em.