I’ve felt for a long time that the nomenclature, not just the name but the entire genre [of country] was successfully changed right under our noses and we couldn’t stop it. It’s like someone takes you and all you care about and moves it into a house that sucks and you don’t want to live in. There is absolutely no way to get Nashville to stop calling their music country. They believe that it is a natural progression of country music and it’s theirs. I thought if our music is going to be allowed to grow it needs a new genre. Americana is original music with prominent rock influence, Ameripolitan is original music with prominent ROOTS influence.
What’s important about that is I wanted people to start from scratch in what they would hear. To this day when someone asks what kind of music I play I never say country because they would naturally think of the Blake Sh**heads of the world and not Haggard or Jones. Once people hear what is tagged as Ameripolitan, then they will know and expect it to be roots based, not retro mind you, but new original music with prominent roots influence.
I still say Ameripolitan sounds more like a jingoistic ice cream flavor than a musical genre, but it’s hard to argue with a freely downloadable sampler that includes tracks by Dale Watson, Billy Don Burns, Sarah Gayle Meech, Hillbilly Casino, Whitey Morgan, Lucas Hudgins, Brigitte London, Roger Alan Wade, Mandy Marie Luke, Johnny Outlaw, JP Harris, Chris Wall, Peewee Moore, and WC Jameson.
Give it a listen and weigh in below. What do you make of the Ameripolitan branding effort?